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Refreshing History


JDO Redesigns Taunton Cider

The new team at Taunton Cider wanted to revive their bygone but much loved brand because … well, because they love cider.  They set their sights on catapulting their forgotten apples back into the re-established and flourishing cider category, and they did so with passion, purpose and bags of enthusiasm.

  • Client: Taunton Cider Company
  • Year: 2016
  • Location: UK
  • Categories: 2D, Brand Identity

With this great opportunity to launch a new chapter in the history of the Taunton Cider Company, JDO looked to the archives and unearthed the story of a millstone that was donated to the town of Taunton by the company in 1971. The large stone was the inspiration for the label shape which, when married with crisp typographic detailing, gives the new face of the brand a premium, contemporary elegance. The design embraces the extensive heritage of the brand, respecting the way Taunton Cider used to be made using traditional equipment.

Locally sourced English bitter sweet cider apples were specially selected - classic varieties like Yarlington Mill, Dabinett and Harry Masters Jersey - to make this refreshing 4% ABV cider. It's crisp, clear, and gently carbonated with a distinct apple nose, and is soft and astringent on the palette. 

JDO's newly designed identity launched on Taunton Cider Original Medium in 2016 to critical acclaim, and was more recently followed by two further varieties: Natural Dry and Vintage.





It’s not often that you get to work on such a well loved brand with such rich heritage and potential. It was important to take inspiration from the past whilst bringing the brand up to date and making it relevant to today’s cider drinkers.”
Ray Smith, Creative Director, JDO

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